Logo animation

Brand: Windō

My role(s): Motion Design

  • Windō approached me with a request to produce 8 x artwork variants for use on DOOH screens across the University College London campus. As part of this, we discussed animating the logo. As that would be a brand piece that could then be used across all digital activity, I suggested approaching it separately to the DOOH artwork brief.

    I was given free reign to come up with three possible options for the client to choose from.

  • The primary challenge was to design animations that were relevant to the nature of the business. windō makes it easy to access, digest and compare the progress and plans that employers are making in the following key areas:

    • Sustainability

    • Diversity, equity & inclusion (DEI)

    • Employee wellbeing

    Businesses have profiles on windō that contains their latest sustainability data, efforts, progress and achievements in an accessible, digestible and engaging format.

    Why? Employees, clients and partners want to work with businesses that are socially and environmentally conscious and transparent. Gen Z will make up 30% of the global workforce before 2030. Today, they are leaving jobs because employers aren’t being transparent enough about their values, sustainability, DE&I and employee wellbeing at the point of talent attraction.

    Windō is targeted at Gen Z students to help them make informed decisions when choosing their future employer.

  • Whilst thinking of possible animations for the logo, I kept certain words in mind; transparency, open, window, a clear view, revealing & eyes. In addition, I remained mindful of the fact that the content on windō is serious and often corporate in nature. I didn’t deem fun, ‘jazzy’ animations appropriate, instead opting for clean designs.

Option 1

Whilst thinking of possible animations for the logo, I kept certain words in mind; transparency, open, window, a clear view, revealing & eyes. In addition, I remained mindful of the fact that the content on windō is serious and often corporate in nature. I didn’t deem fun, ‘jazzy’ animations appropriate, instead opting for clean designs.

Option 2

For the second option, I wanted a clean ‘reveal’ design to align with how Windō reveals key information about employers for it’s users. I took the ‘eyebrow’ from the top of the ‘ō’ to lead the animation. Panning left to right to reveal the company name, before neatly tucking in above the ‘o’ at the end.

Option 3

For the third option, I wanted to create and option based on the idea of opening a window or drawing the curtains to reveal what’s behind them. The mask expands from the centre to reveal the company name on white, before retracting to form the ‘eyebrow’ above the o at the end, leaving the inverse white logo to end on.

Option 4 (wildcard)

I was originally not going to share this option because the more playful nature of the animations didn’t seem appropriate given the nature of windō. In the end, I included it as a wild card a.) because it would be quite appealing to Gen Z and b.) because I liked the aesthetic.

Summary

The client was over the moon with all four options. After some deliberation, they opted for option 1. I thoroughly enjoyed working on this project. I was given the creative freedom to make suggestions and I feel that the options delivered nailed the brief. A very happy client and tidy logo animation to add to Windō’s brand assets for use in future digital activity.

For more information about Windō, visit my.csrwindo.com