Windō approached me to create an engaging animated video to introduce their followers to "Winnie," an innovative AI chatbot and careers adviser designed to support job seekers and career changers. The video needed to clearly communicate Winnie’s purpose and features, align with Windō’s brand identity, and resonate with their target audience across social platforms.

• Complexity of the Concept: Presenting an AI-powered chatbot in a way that felt approachable and easy to understand for a diverse audience.

• Maintaining Brand Alignment: Ensuring the animation reflected Windō’s tone, style, and values while introducing a new product.

• Social Media Optimisation: Creating a video optimised for multiple platforms with varying audience behaviours, ensuring it captured attention within seconds.

• Simplified Messaging: Developed a concise, narrative-driven script that broke down Winnie’s functionality into clear, digestible points.

• Dynamic Animation Style: Used vibrant visuals, fluid transitions, and relatable scenarios to make the video both visually appealing and informative.

• Platform-Specific Adjustments: Optimised the video format for social media, incorporating a short runtime, captions, and an engaging opening sequence to hook viewers immediately.

• Collaboration with Windō: Maintained close communication with the client to ensure alignment with their vision, incorporating feedback at each stage to refine the final product.